Basic advantages of having Sales script & its key features

Chowdhury Fatima Rokon Tuli

The Author


As a online or offline seller, why does a sales script having essentiality for a successful sales conversion? The predicted answer is that having a structured sales script acts as definite guide & tools for meaningful communication & conversation with potential clients. Moreover, pls remove this idea that sales script need to be followed word by word instead it’s a power-guide about how the seller conversation will be flow which covering beginners to advanced seller .Additionally , sales script is not a constant fact & it will be subjected to be changed depending upon modification in product & bring dynamism in sales script.

Here, we are going to describe the core parts that need to have in any structured sales script:

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Dynamic & clear Introduction:

While developing a sales script, always initiate with company-branding introductory greetings in transparent voice & state the purpose of sales call or conversation in concise but articulated manner. Pls avoid high jargon based & long statement of greetings as it will make the audience distracted at the very beginning.

Rapport building with targeted audience:

In successful sales script, always seller start rapport building with potential buyer by asking customer name as it creates bridge for further discussion. Then transpired further talking by asking profession, living locations, marital status etc. Try to be moderate instead of too many questions as its killing time of the buyer.

Bridge between prospects requirements & your delivered service:

In flow with script, after rapport buildings, seller will utter the prospects requirements or needs clearly & related their needs & pain-point area with delivered service with firm affirmation. For example, if prospects is looking for any online based skill development course, seller will redirect his communication with prospects along with his/her promoted service with assertive voice. Like, seller will inform , you have chosen the correct opportunity for your career goal & will going to select perfect destination for your skill up gradation once I will state my product & service in details how it will going to help you. Nevertheless, it will be brief general statement & acts a preamble of giving highlights introducing products & services in details.

Highlight products & service features & benefits with real life utility:

This is the core part of sales script as it depicts the desired products & service feature in precise manner. Not only that relates the features with real life benefits & outputs that prospects will get if they avail or invested. According to me, product feature along with benefits & seller pitch are flowing with each other to convince prospects & kill unnecessary time from robotic sales pitch later to bore the prospects. Seller always the need to highlight key areas of product feature, price, how to avail process with due accuracy & avoiding hidden & fraud tactics.

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Bearing value statements in mentioned script:

The seller must utter the essential value statements while describing the product feature to the prospects that how his/her problem will be removed, how their opportunity will be maximized, how its boost up the confidence, market value etc in real life as its strengthen the sales pitch & inadvertently its creates more opportunity for sales conversion.

Disposition of credible example:

In a successful sales script, it is obligatory, to have success & record story of their products & service while they are delivering to the prospects as it creates faith & credibility. Suppose, info of successful storyline of any existing buyer, key contribution to alleviate any problems in country’s economy, prominent customer base who are taking service etc as promotion of trusted example among audience.

Using of assertive & appreciative words

For having successful sales script, using assertive word like 100%, absolutely, perfect, undoubtedly, certainly, desperately etc & appreciative word like Thank u, amazing, wonderful etc using in definite script language actually spurred up the sales.

Engaged & conversational flow

Sales script needs to be prepared like conversational flow instead of robotic manner & there suppose to be lot of engagements between seller & prospects instead of bulk stereotype announcement module for seller.

Instant gratification & sincere wrap-up:

In sales script, once prospect got convinced must utter instant gratification & wrap up with proper closing greetings by giving for further communication in future.

In conclusion, sales script & sales pitch is not similar things rather script is a strategic guideline to prepare creative sales pitch by the seller for successful conversion & optimization.

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